I have tried so many brands and have recently found one I love the best. Its called Urban Decay. The shadows have nice pigmentation (so a little goes a long way) and the colours are so great and fun they work for everyone. They have really great pallets so you aren't stuck with a million little pots (unless you like that, they also sell them all separately). My newest is called the Naked Pallet. I LOVE it! It has 12 neutrals all in one box.
Another essential to my makeup regime is an eyeshadow primer. I put this on in a thin layer and it keeps my shadow from creasing or prematurely disappearing before the day is done. There are a few that I really like:
Mac Paints http://www.maccosmetics.com/product/shaded/154/344/Paints/index.tmpl
Urban Decay Eyeshadow Primer Potion http://www.urbandecay.com/categories/EyeshadowPrimerPotion.cfm
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